Educational Focus and Consumer Advocacy: What That Means To Us

by DFS-Pet-Blog on May 1, 2013

Education has always been at the heart of what we do here at Drs. Foster and Smith. We are now in our 30th year, but it was in the formative days of the company that this educational focus was created. Attending catalog conferences as veterinarians was a new thing for Dr. Foster and Dr. Smith. They were and are good veterinarians, but they needed to learn what the experts said about the catalog side of the business. What the experts said was that they were using too much space in the catalogs for educational purposes.

Coming home from one particular conference they made a decision. They disagreed with the experts, and decided that as veterinarians they wanted people to know how to care for their pets well. They didn’t want to sacrifice that educational focus to put just one more product on a page. So from the beginning the two doctors decided that education was going to be a key focus for the company and that they would continue to use valuable space in our catalogs for educational articles. This educational focus is why we have, a place where you can’t buy anything, rather it is filled with helpful, professionally-written, pet care articles.

Today we offer an article of a different kind. The subject is “consumer advocacy.” In October of 2012, Dr. Foster, John Powers and I traveled to Washington D.C. to attend and participate in the Pet Medications Workshop put on by the Federal Trade Commission (FTC).

We thought you’d like to know about the consumer advocacy stance that has been part of the focus for Drs. Foster and Smith since the very beginning of the company. To learn more about consumer advocacy you can check out the blog post that get’s up close with Race Foster on the issue.

Gordon Magee

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